How Do You Measure … ? ‘You Can’t’
If you spend time thinking about investments in online classifieds and content, this piece by Harvard Business School professor Andrew McAffee is worth reading.McAffee coined the term Enterprise 2.0 a few months ago. In this piece he contrasts evaluation of traditional corporate investments (e.g., widget assembly lines) to less-tangible technology investments (e.g., wikis). I think […]
